June 6, 2021

Exactly How To Turn Real Estate Investing Into Your Personal Success Story with Richard Roop

In a recent episode of the Exactly How podcast, Shaun Young caught up with real estate investor and marketing mogul Richard Roop. Roop has been influential in the field since the late 1980s. In conversation with the Connected Investors’ Exactly How podcast host Shaun Young, Roop delves further into his history. He describes his experience as a real estate investor and as a marketer and offers his expertise with listeners. As Shaun Young notes in the introduction of the episode, Roop has “founded a free and clear investing model [for real estate investment].” This model “includes buying better than no money down with 0% owner financing.”

Roop explains his top five success strategies, all of which one can apply both broadly to the real estate investing field and to specific avenues of investing as well. In this article, we will discuss these success strategies. We will also consider the importance of marketing in real estate investing and analyze the significance of personal mindset and planning. All in all, we will discuss exactly how to turn real estate investing into your personal success story with help from Richard Roop.

Who is Real Estate Owned REO Expert Richard Roop?

According to the REIClub.com profile on the investor, Richard Roop is “a full-time investor.” He has been called The Marketing Consultant for Real Estate Entrepreneurs.” Roop currently serves as “the President of Bottom Line Results, Inc., a real estate acquisition company located in Woodland Park, Colorado.” He has held the position since 1996, following which he has found success in marketing and real estate investing alike. The profile notes that “as a successful marketing consultant since 1984, Richard specializes in providing innovative business and marketing advice to real estate entrepreneurs.” Roop is also the published author of How to Sell Your Home in 9 Days, which was released in 1995. In 2005, Richard Roop released a series of audio CDs designed to instruct investors in marketing their businesses. The series was entitled “Marketing Mastery for Real Estate Entrepreneurs.” As the REIClub.com profile notes, “Richard Roop’s articles have appeared in various entrepreneurial, real estate and marketing newsletters across the nation.”

Roop Describes His Start in Real Estate Investing

Shaun Young delves deeper into Roop’s marketing and investment history throughout the Exactly How podcast episode. Roop notes that he has been “buying and selling properties since 1996 as a real estate entrepreneur, but actually bought some properties [after he] got out of the air force back in the eighties.” It was during this period that Roop actually used his “VA loan to buy a couple properties, no money down.” These properties morphed into an excellent investment, doubling “in value over two years.” After this experience in real estate investing, Roop “got the real estate bug.” He then pursued marketing as a way to expand upon his early success. Roop credits his marketing education as one of the major factors which “helped [him] build a multimillion dollar business later on.” In 1995, Roop moved to Colorado as a marketing consultant, turning back towards real estate investing only a year later. With his marketing background, Roop “was able to create some killer marketing tools.” He “started quickly buying houses every month,” turning around “over 500 houses until [he] retired five years ago.” Roop defines himself as “a creative.” He expresses that “as a real estate entrepreneur or a real estate investor, it’s one of the best businesses on the planet.”

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How To Turn Real Estate Investing Into Your Personal Success Story: Outlining Richard Roop’s Top Five Success Strategies for Investing in Real Estate?

In describing his success strategies for investing in real estate, Richard Roop identifies establishing a positive mindset as one of the first steps. Roop expresses to Shaun during this episode of the Exactly How podcast that “80% of success — [even] over 80% of your success — is the mental mindset, the inner game.” Roop references research he was involved in regarding “neurolinguistic programming, personal growth and development.” This research has examined the detrimental effects of fear and negative emotions. Roop notes that “the number one thing [he] can do to help people am to get rid of those negative…emotions of fear…worry, anger, sadness, guilt, that type of thing.” He explains that “once you can, over is fear as you know, [and] fear is one of the biggest things that holds people back.”

#1 Flesh Out Your Vision of the Business

Richard Roop outlines the first step for a successful real estate investing business as mentally “creating your business.” He suggests “creating exactly how you want your business” to function. In doing this, investors should strive to treat their business as a business even if it is personal and creative. They should establish a prospective timeline, outlining how they “want their business to look in one year or six months or five years.” Roop believes that “you attract what you focus on, whatever you focus on.” As such, new investors should “spend time getting that clarity in your mind of exactly what you want to be doing on a daily basis in your business, six months from now, how much money is coming in, what you are doing on a daily basis.” The first step in realizing this vision is creating the first goal for your business. 

#2 Make a Plan to Realize this Vision

Setting goals and “figuring out how you’re going to create that vision” is key to proceeding along your path to success. Without set goals, it is incredibly difficult to achieve success in a reliable and timely manner. Marilyn Price-Mitchell Ph.D. explains the importance of creating an actionable plan in her article “Goal-Setting Is Linked to Higher Achievement” for Psychology Today. Dr. Price-Mitchell writes in her article for Psychology Today that “written goals provide a road map by which [people] can measure their efforts and see how they contribute to the success of work teams and ultimately, to their companies.” Goal-setters are a special breed, Dr. Price-Mitchell notes, quoting Rick McDaniel of the Huffington Post. McDaniel says that “‘goal setters see future possibilities and the big picture.’” 

More than most, they “‘are comfortable with risk, prefer innovation, and are energized by change.’” Price-Mitchell continues on, referencing research which ties written goals to higher realized success. She writes that “setting goals is linked with self-confidence, motivation, and autonomy.” In fact, she writes, “a 2015 study by psychologist Gail Matthews showed when people wrote down their goals, they were 33 percent more successful in achieving them than those who formulated outcomes in their heads.”

#3 Fit this Plan into Your Schedule

Roop describes the next part of step one as “taking the things in your plan and getting them into your schedule.” One of the most effective ways to realize new goals is to fit them into your existing schedule. This prevents against assigning yourself too much work that cannot realistically be achieved in conjunction with other obligations and responsibilities. If establishing a successful real estate investing business is your first priority, you might consider taking the advice of Ron Friedman, Ph.D. in his article “Get More Done By Scheduling to Your Strengths” for Psychology Today. To get the most out of your working day, Dr. Friedman recommends guarding “the hours when you are at your most productive” and saving these for important goals and activities. He recommends that “once you’ve identified high-potential hours, [you] consider treating them differently—for example, by blocking them off on your calendar” and allocating them to your most important work.

#4 Establish Effective Marketing Campaigns

As a prior marketer, Richard Roop knows the essential role that marketing plays in real estate investing very well. Roop describes marketing as “the number one thing in any business” — particularly in real estate investing — because it helps you find leads, “buyers, sellers, other investors and private lenders.” He describes marketing as “salesmanship multiplied,” noting that the two activities investors should focus most heavily on every day as “marketing and sales.” The investing guru defines marketing as “finding deals” and sales as “converting them into cash.” As Roop explains it, there are a few key elements in every successful marketing plan. These include defining your “market and your marketing message,” creating “a sales presentation,” establishing a plan to “get that message to the right people,” and following up on these points of contact.

Check out this previous episode of Exactly How to learn how to find motivated sellers using Google and Facebook.

#5 Be Flexible as a Real Estate Investor

Whether it is marketing or purchasing a specific type of property, Roop encourages investors to be flexible. In marketing, Roop notes, you can always start over as “marketing is [just] a test.” He notes that “once you try a campaign, if it’s not what you expect, then you adjust it or try something else.” Similarly, if you try to sell or acquire a certain type of property in a certain area repeatedly with poor results, you might be best served by pivoting and trying a different area or different type of property.

Summary

As you see, being a successful REI is about having the right mindset and tools to run your business. In other words, having a good plan! 

So where do you plan on finding your next off-market deal?

Attend one of this week’s LIVE Pre-MLS events and search your city FREE.

Additional Resources

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Transcript

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Speaker 1 (00:00):

On this episode of the, Exactly How podcasts and YouTube show we had covered the top five aria business success strategies. See, in a second,

Speaker 2 (00:09):

You’re listening to the, Exactly How podcast, where you’ll hear the underground, closely guarded wealth building secrets of successful people around the globe, discover exactly how to improve your mental, physical, and financial health. Feel better, make more money live, give, and prosper in today’s exciting, fast paced world filled with opportunity for those who know exactly how

Speaker 1 (00:37):

Welcome to the Exactly How podcasts and YouTube show brought to you by connecting investors. Now, during this episode, you’ll discover exactly how to navigate through selling virtual REO properties. Now, for those of you who are new, my name is Shaun Young, today’s host and proud member of the Connected Investors community. Now, before I introduce you to our incredible guest speaker today, I want to make a request. Then, if at any point in the show you like what you’re hearing, please give us a thumbs up or subscribe to the show so that you don’t miss an episode and make sure to take a look in the description of this episode, as we’ve packed it with thousands of dollars in free resources. Now, today we have the privilege to learn from someone who was founded a free and clear investing model, which includes buying better than no money down with 0% owner financing.

Speaker 1 (01:27):

Now, prior to their career in real estate, they were marketing consultant, but all that changed when he got a Chang letter in the mail in 1984, which started their path to searching income opportunities and personal success science, I would describe our guests as creative. I like to give a warm welcome to Richard Roop. Richard, thanks for being a guest on today’s show. Hey, I’m excited to be here, Shaun. It’s good to be with you. That is awesome. Well, Richard, before we get going, can you tell our audience just a little bit about where you’re from, what market you’re in and just a little bit about yourself? Well, I’ve been, um, buying and selling properties since 1996 as a real estate entrepreneur, but I actually bought some properties in why after I got out of the air force back in the eighties where the Japanese were buying up real estate prices were going up and I used my VA loan to buy a couple properties, no money down.

Speaker 1 (02:29):

And then they, they actually doubled in value over two years and I got two years. Wow. I know. So I, uh, I that’s, that’s, that’s how I got the real estate bug, but I was, uh, I studied with all the marketing bureaus. I was the marketing director for a company in Hawaii, uh, nlp.com build that company. And then I, I left that and became a, a marketing consultant after I learned, you know, from all my marketing gurus and, and that, that helped us build a multimillion dollar business later on. I moved to Colorado in 95 and that marketing consultant. And then in 1996, I got some training. I started, uh, buying, buying, uh, you know, as a real estate entrepreneur. And with my marketing background, I was able to create some killer marketing tools and I started quickly buying houses every month. And I bought over 500 houses until I actually, I actually retired Shaun about five years ago and took, took, took a break.

Speaker 1 (03:39):

Uh, but earlier this year I I’m back in the game. And, um, I’m excited the bug bit you again, huh? Well, it’s, it’s, it’s, uh, I think everybody should have a business and as a creative or, you know, as a real estate entrepreneur or a real estate investor, it’s one of the best businesses on the planet. Indeed. I would, I would definitely agree with that. I would definitely agree with you now. Now, Richard, before we dive into the top five REI business success strategies, you would say you contribute a lot of your success to overcome and fear and worry. No. Can you tell our listeners why that is? I think success in anything that you do, uh, is all about the, the inner game. So I actually train and coach other real estate investors. I’ve been doing that for 20 years and I can give them all the best tools and strategies and techniques, but it all comes down.

Speaker 1 (04:37):

It’s like 80% of success over 80% of your success is the mental mindset, the inner game. And so we’ve found we’ve been very, you know, that was the company in Y was, was on neuro-linguistic programming, personal growth and development. So I have a good background in that. And that’s the number one thing I can do to help people is, is get rid of those negative, you know, emotions of fear, uh, worry, anger, sadness, guilt, that type of thing. Once you can, over now fear as you know, Shaun fear is one of the biggest things that hold people back. So if anything’s just call it fear, and then there’s just simple things that work to overcome fear and worry. That’s just negative goal setting, you know, with the law of attraction and you kind of drawn to what you focus in on. People are worrying. They’re focusing on what they don’t want myself.

Speaker 1 (05:34):

And, you know, with my clients, I, I felt I have them focus on exactly what they want in their real estate business. And if they have any fear come up, just focusing on the outcome, what’s the ideal outcome you want to get, you know, in the future, once you get past that and the fear disappears something. Now, I think what you just said is huge. And it’s, uh, it’s highly crucial to our, our, our listeners out there. You know, a lot of folks always hear, you know, have a positive mindset, have a positive mindset, but you really just took it like a step further by, by, by identify the way that you did. And I really appreciate that. And guys who are listening, you know, don’t let that just pass you by. That was a very important golden nugget there. Guys, your mindset really determines and dictates where you’re headed, what you focus on.

Speaker 1 (06:20):

It will only grow. So it’s focus your energy and time on things that you want to occur, not what you don’t want to occur. It’s just how it works, guys. If you’re always trying to avoid getting stung by a bee, it’s probably going to get stung by a bee one of these times. Yup, absolutely. So guys, you know, what makes the financial freedom podcast and YouTube show unique is that each and every show comes with a detailed action plan. Now what we do is we pull the steps out of each show, create a blueprint on how to implement exactly what we’re covering. Plus you get to see our free training right now. All you have to do is text the word exactly to (910) 600-0630, to see for yourself. And you can find properties in any town for pennies on the dollar with this software that I use each and every day, guys. So remember, all you have to do is visit Connected Investors.com forward slash free to get the key takeaways, the resources, and access to a copy of multiple offer deals, structuring software with training videos. Now, Richard, what does this copy include?

Speaker 1 (07:34):

Uh, the copy of my software. Yes it’s okay. Well, we talked about the free and clear investing model. We actually call it the ultimate strategy for buying and selling houses. Cause you can buy anything anywhere, any price range, um, you can make any property cashflow and in order to do that, you really need to crunch the numbers and negotiate some seller financing. So if you’re buying a property where the seller is getting some money, you know, uh, they have the equity. If you play with their equity and, and, and push it out into the future, you can calculate how much you’ll make by getting likely said, 0% financing. You can add that to the normal price you might offer if you were paying all cash. So I have deal structuring software that takes all your numbers and it creates multiple offers, whether you’re giving them, you know, whether it’s an all cash offer or some cash or no cash and everything in between whether they wait for their money for five years or 10 years or 15 years.

Speaker 1 (08:43):

So it’s really makes, uh, negotiating with sellers extremely easy because you’re just basing it on what the property can afford. And if they want, if they want more cash or they want a higher price, or they want more cash flow on the deal, um, that the, the, the free and clear offer generator software calculates all those numbers for you, spits out multiple offers and helps you get a lot more deals, uh, accepted if you’re negotiating seller financing. So that’s what I’ve, I’ve created a number of deal structuring software programs. That’s the main one that I’ve created in my free and clear cash machine, and it’s a $500 program and they can, I’m going to, I’m willing to go ahead and give it for free so people can kind of check it out and maybe spark their interest in going after these free and clear houses.

Speaker 1 (09:37):

Wow. That is awesome. I’ll definitely take advantage of that for sure. So guys, did you hear that? I mean, Richard is breaking down for you now. Maybe let me, let me not take for granted that our, our listeners actually even know what, what owner financing or seller financing is D in a brief, you know, kind of scenario. Can you explain to us what, what owner financing is and kind of what that looks like from just a basic deal scenario? Yeah, well, yeah, when you buy a house, they have, if they have a mortgage, you’re going to pay off the mortgage typically, um, and then give them cash for their equity. Whatever’s leftover between what they owe, what you’re buying it for. Okay. So one of the things you can do is you can ask them well, instead of giving you $40,000 for your equity, I’ll pay off your loan instead of getting $40,000 for your equity.

Speaker 1 (10:30):

Why don’t you take back a note, a mortgage, okay. And we’ll give you reliable monthly payments. And instead of giving you 40,000, now I’ll give you 60,000 over the next period of time, okay. Allows you to up up price. So seller financing is when they’re not getting all their money and they’re taking their money either down the road in a lump sum balloon or with the monthly payments. So that they’re being the bank. Awesome. So basically guys, they’re being the bank. They’re being the bank now, but they’re not a bank. So we, we, we tell them, you know, basically payment it’s principle, only payments they ever say, where’s my interest. I says, well, uh, if you want to loan me some money, I can give you some interest right. At money. Right. But, uh, you know, this is how I can get you your price.

Speaker 1 (11:21):

If, if we add interest, that’s going to lower the price and you’re going to have to maybe pay taxes on the interest. So this is how we were worked it out for you. So it’s, yeah, they’re being the bank, but they’re, they don’t have big overhead where they, they need it. And that is crucial. That is a crucial point. Richard definitely thank you for pointing that out to our listeners. That is a very important part there. So guys, as a, nearly a million people know the Connected Investors, it is a social network of real estate investors, and it’s a marketplace of investment properties. In description of this video, I’ve included a link to this episodes form discussion. So all you guys have to do is head right on over and take a look. So Richard, let’s go ahead and dive into the strategies for successful REI business. What would be step one?

Speaker 1 (12:11):

All right. The first step for a successful real estate investing business, be create your vision, create exactly how you want your business. Number one, treat it like a business. Okay. Get, get really clear set a goal. Okay. How do you want your business to look in five years? You know, your real estate operation. And then I want it to look in one year or six months. All right. And get it. Like you said, you fo you, you attract what you focus in on, whatever you focus in on. You gotta get more of that. So focus in on what you want, not what you don’t want and spend some time getting that clarity in your mind of exactly what you want to be doing on a daily basis in your business, six months from now, how much money is coming in, what are you doing on a daily basis? How much help do you have? How much profits, who are you targeting? What type of deals are you doing? You know, where are you doing it? Are you doing out of your home? Do you have an office? Are you doing it virtually? Are you doing it? Are you a big fish in a small pond, locally, the ideal situation. And, uh, and then, um, that then there’s, there’s five steps, Shaun, to get whatever you want. And the first step is to set a goal, okay? Like that, right?

Speaker 2 (13:39):

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Speaker 1 (13:55):

The next step is to make a plan. So forget about how you’re going to get that goal. Make, you know, take the blinders off, take off the limitations. If anybody’s done it, you can do it. And you set that goal as long as it’s important to you and you can commit to it and you want it. You have a reason why then, then figure out how you’re going to do it. Then go ahead and make your plan, figure out exactly how you’re going to create that vision. And then step number three is plan your work, take this things in your plan and get it into your schedule. So you’re actually doing those, those critical, a result area activities. And then what I say, Shaun is don’t think during the week, just operate off your game plan, just get off your schedule. All the important things are in there.

Speaker 1 (14:48):

If you get those things done, you’re on your right. And then the last thing would be, you’re going to get some feedback. You’re not going to be on target the whole time. So if you ever get off target, uh, you know, go, go ahead and adjust as needed. So you want to, you know, be on top of your numbers and be on top of your progress. So if you know that you’re on track. Okay. That is awesome. That is great. Great feedback. Now, now those are all great tips. I really like how you broke down those five steps even be successful in any area of life. That that is awesome. Richard. That is awesome. So now that brings us into, into step two for, for us here. Um, what would you say step two would be a marketing. I think the number one thing in any business is marketing just like, and this is a real estate investing business.

Speaker 1 (15:35):

So of course you need leads. You need tires, you need sellers, you need other investors, private lenders. So those are marketing campaigns. So I think you should be operating your business off of marketing plan. And to me, marketing is salesmanship multiplied. So the two activities you should be focusing on every day is marketing and sales. So marketing, did you find the deals right? And then sales to convert them into cash. Okay. So there are seven elements of any marketing plan. So the first element is the market. Who are you going to target? You know, sellers, homeowners, property owners, or what type of situations, and then where geographically you’re going to target. So that’s your market. So you could go nationwide and be a virtual wholesaler, right? Or, or you can go be a big fish. I think people should be a big fish in a small pond.

Speaker 1 (16:32):

Get really familiar with the area that you keep targeting over and over. So that’s your market? Who are you going to hit? Where are they located? Okay. And you, and a lot of different investing models, the free and clear investing models were targeting free and clear houses, right? Uh, but you might be targeting junker houses or you might be targeting houses with no equity or, or a distress, that type of thing. Okay. Have your market. Then you want to have a very benefit Laden results driven message to get to that market. Very cost-effective okay. And it should be a market to message match. So what’s what can you do for your particular market? And that should be in your marketing message. And I have some great marketing messages that I’ve used just almost unchanged for, for decades. Okay. Because it’s all those, all those normal things that we offer as investors.

Speaker 1 (17:27):

Plus when we’re going after the free and clear, we can say, and we can pay top dollar probably more than any other buyer. Uh, that’s kind of a marketing benefit that, okay, it’s a sales presentation and print is as, is your message. Right? And the third, the third element of marketing campaign is how are you going to get that message to the right people? And that you want to use multiple types media? I like postcard. Okay. For very targeted list. I like letters. You can call, you can run ads. You can post signs. You can have an ant farm. There’s all kinds of as a ways to get your message out. Okay. I like direct mail. And, uh, it’s just my preference because I know how to make it work. I have a good message. I know how to target the right people. I know how to design it.

Speaker 1 (18:12):

So, uh, that different types of media. So that’s, those are the three elements of a marketing campaign I learned from Dan Kennedy. Now I added four more. Shaun, the next is multiple hits in order to maximize your results. You want to hit the same people over and over and over. Okay. And you can mix up that those different types of media, you know, a postcard, a call, a text, a visit, you know, you want them to, I see your message multiple times, because most people until you’ve hit them five or more times, they may, you know, you get a real big bump in response. If you hit the same people over and over, okay. It’s just, I know why and all that, we don’t have to get into that, but we just know it works. Okay. It’s like John, if a seller says, no, I don’t want to take your offer.

Speaker 1 (18:58):

That’s no number one. We always say get five or more notes. Right. Be patient. And you close again. You make your offer. They say no. And you keep going back and after. Okay, I’ll go ahead and do it. Most people give up after the first or second try. All right. With marketing, same with marketing. And that’s going to be over time. So the next M these are the seven M’s. The next M is months. How often are you going to hit someone over, over a period of time? So if I’m just Shaun, if I’m just mailing to absentee owners that have free and clear house in my zip codes right now, if they have a house for sale, so I’m going to hit them every three or four months. Okay. But if I know, oh, they have a house for sale. It’s an expired listing or they’re in distress or something like that.

Speaker 1 (19:47):

Then I’m going to hit them more often. So it’s going to be a drip campaign or rapid campaign over a number of months. So you want to hit them five or more times, uh, over a period of time so that my free and clear houses, absentee owners, we hit them, you know, once a quarter. So for two years, that’s the campaign. Okay. And then, um, the next dam is money. How much are you going to spend to get a deal? And how are you going to spend on your marketing? And it’s, it’s really the cost per deal. It’s not the cost per lead. It’s the cost per deal. And then you got to take a look, what is your average profit per deal? Okay. So you can, yeah. You can measure your return on investment. So people talk about the cost of leads. It doesn’t matter.

Speaker 1 (20:36):

The cost of leads. It’s like if you spent a thousand dollars and you got 10,000 bucks dollars back, right, then you do it again. Right. Absolutely. You know, got some campaigns to get us 20 to one 30 to one 51, uh, because it’s very targeted and it’s very effective, but don’t worry about the cost per lead, but it depends on how many leads you need to convert into a deal and your average profit per deal, by the way, Shaun, the average profit on these free and clear deals, we usually get nine to 15 years of owner financing. And our target profit is between 75 and 125,000. Well, so, so Richard w where do you get that profit at for our listeners? Do you get that upfront in the middle or at the end? It’s a combination of the cash you get now because you collect money.

Speaker 1 (21:26):

When you buy that property, usually collecting 10, 20 or 30 grand. When we buy it, then we have either a breakeven cashflow or a positive cashflow. We have a breakeven cashflow. We’re given all the net, net, net positive cashflow to the seller on their note, getting rapid principal reduction, paying off their note because his principal only payments no interest, right? Don’t worry. We’re, we’re paying off what, what they’re waiting, the money that they’re waiting for. And then down the road when we sell or refinance the property, that’s our back end. So it’s, it’s usually you’re getting 20 grand when you buy it, you might get 40 grand in cash flow and then another 40 grand on the back end. It all depends on how you structure the deal in which deal, the offer, uh, the seller takes. But this is really good for people that flip properties they can make.

Speaker 1 (22:19):

You can, you can get all the cash. If you learn how to make some multiple creative offers to the people that won’t sell at a deep discount or the discount that you need to make it a deal, you can come back and say, well, how about if I do this? You can get the 10 or 20 grand that you would make on a flip. You can get the 10 or 20 plus the cash. Well, plus the cash later. That’s why the profits are so, so it’s cash now, cash flow and cash later. Um, so that on your market, on your, uh, your budget, like our experiences, when we’re sending my, like my best postcard to a good targeted list, we might hit a thousand homeowners, right. And get 30 calls, but, and then, and then do about 10 offers and then get one accepted. So those thousand postcards costs about 600 bucks.

Speaker 1 (23:16):

Okay. So, um, that, that’s, that’s, that’s a pretty, it’s a pretty good return on investment. Absolutely. Lately I’ve been saying, you know, go ahead and budget a thousand cards a month for three months, and plan on doing a deal every three months, right? With an average profit of like maybe a hundred grand, uh, or, you know, 75 to a hundred grand, and you can do a quarter million dollars in cash. Now, cash flow cash later, just doing four deals a year on a very sick once a year. Folks, you could focus in on this, but I think people should add this to what they’re already doing. Because if you already have leads, you can actually convert, turn some of your trash into cash by, you know, the people that you can’t convert. You can go ahead and make some, some other offers and get those accepted.

Speaker 1 (24:08):

So you don’t even have to, some people, if they got leads, they don’t even have to, uh, get more leads and more people that if, you know, if you learn how to do this and you’re, you’re doing it, and you can actually get your buddies leads, he’s not doing it. And you can, you know, work his lays and you can do a JV on it. Right. Or, you know, some type of, because their strategy is totally different. So when he’s saying guys, when he’s saying like, he’s not working those, what do you mean? Does he probably work? Those leads based on his strategy, but potentially wholesaling it, uh, or maybe fixing and flipping. But like he said, Richard is explaining a different strategy guys. So most folks, they have leads sitting in their database and they look at those leads as trash. They’re like, yeah, this is his contract.

Speaker 1 (24:50):

And if they’re good, if they’re smart, they’ll follow up. But, uh, but they keep following up with trying to get, maybe, maybe their model requires a discount, right? So type of model, I want to take a discount, but they want to sell the house and you can offer all the benefits and more money if they wait for some of their money. So you go back and you make those offers. So yeah, it’s, everybody should be doing it. Powerful, powerful. All right. And then the last am of the seven M’s of a epic marketing campaign is mindset. And we kind of talked about that now in marketing, everything’s a test, right? And so there, there really is no failure. There’s only feedback. So once you try a campaign, if it’s not what you get, you expect, then you adjust it or try something else. So my all marketing is a test.

Speaker 1 (25:40):

So you can’t really fail at marketing. You, you, you do as much as you can upfront to, uh, try and make it work, you know, on the first go marketing campaign. Awesome. So if Richard, you have given us a lot of great, great information, um, how can folks out there get ahold of me? What D can, if folks want to learn how to potentially do, uh, you know, the type of structure, the type of, uh, uh, uh, seller or owner finance that you discussed. I mean, do you have something out there or is there something out there that they can get a hold of you? Yeah, absolutely. Um, um, my gift to the audience is that free and clear offer generator software will do is, um, if they request that, then I will get some, I’ll throw some training videos in there. So they understand this free and clear model.

Speaker 1 (26:34):

And I’m happy to do that for free. They can go to, uh, re podia.com. That’s R O O P uh, Richard group. Yeah, R O P like in poop, O D I a [inaudible] dot com forward slash exactly how, and I’ll go ahead and have that package put together and it’ll be free. They can just access it for free. That is awesome guys. Great, great value guys. Thank you, Richard. So, so much for offering that to our viewers and our audience out there. Um, I mean, this has, has been a great, great session, a great interview, and I appreciate you taking the time out. Um, you know, Richard, before we let you go today, we have a tradition on this show that we call the rapid fire session. And this is where I basically ask you a list of questions and you just give me the quickest answer that comes to mind. All right. All right. Let’s do it. All right. On a scale of one to 10 Richard, how strict were your parents? Uh, they were like a four. Not that strict. Okay. Get up early or stay up late. I get up early and stay up late. How many hours of sleep do you get each tonight? I get, um, I get about six or seven hours of sleep. Okay. Favorite or last book? Read the secret of creating your future by Dr. Tad James. Okay. If you could be any superhero, Richard, who would it be? [inaudible]

Speaker 1 (28:14):

captain America. Okay. Something everyone should do less of waste their time. Be flounder important, something that everyone should do. More of focus. Great, great goals, and, and focus on them and work on them. Just decide what you want and go for it. Bitcoin bang or bust. I bought Bitcoin west $78. Um, I think it it’s unknown. It’s it’s speculative is what it is. It’s it’s. I have play money in Bitcoin. Okay. Okay. Well, people live on Mars in your lifetime. They already live there. There you go. Well, guys, you all made it to the end of the show and most people never finish what they start. So you guys are all special. Now. Now, if you’ve got any value out of the show today, make sure that you share this video with a friend on your Facebook page, like the video, subscribe to our channel and send us topics that you want to learn more about. And guys, like I said, nearly a million people use the Connected Investors, social network, and marketplace to connect. Now in the description of episode, we’ve included a link to this episodes, forum discussion. All you have to do is tap that link. Ask me another pro’s questions and see what other investors are saying about this episode. So guys, until the next time you can catch me on the inside of Connected Investors. See inside

Speaker 2 (29:59):

Connected Investors app connects you with investors, notifies you of available properties, helps locate cash buyers and secure private funding to close deals, set up in seconds to become a member of the Connected Investors social network. Now you can scroll through your main feed to find cash buyers, see investment properties, not available to the general public and network with investors by adding your own comments to a thread, to keep the conversation going. The control center is your connection to add properties, to sell, start new discussions, connect with local investors and even find private funding. The notifications tab will keep you alerted to new investment properties and offers. You’ll also find new friend requests to connect directly with the community to build your network from the property marketplace. You’ll be able to find favor and make offers on investment property. Download Connected Investors today to find, figure, fund and flipping investment properties on the go.

 

About The CEO

About The CEO

Ross Hamilton is the CEO of Connectedinvestors.com an investment property marketplace and social network for real estate investors with close to a million members. Several years ago Ross launched a private funding portal (CiX.com) that disrupted the entire industry. His portal facilitates over 3 Billion in funding A MONTH.

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Connected Investors

Real estate investing professionals from around the world turn to Connected Investors for innovative resources and timely local information about the business. Known for its cutting-edge technology, social network and in-depth educational opportunities Connected Investors is the industry’s leading source of real estate investing information.

The post Exactly How To Turn Real Estate Investing Into Your Personal Success Story with Richard Roop appeared first on Connected Investors Blog.



* This article was originally published here

June 5, 2021

10 Ways To Flip Houses With No Money

Want to flip a house but don’t have the cash upfront? 

In this article, we are covering 10 options for real estate investors who want to start flipping, ranging from little to no money down.

#1. Traditional Mortgage

Most people start their search for cash to fund a flip by visiting their local bank. If you have a good standing relationship with your bank, a decent credit score, and some kind of down payment, this could work well for you. 

However, the reality of this situation being ideal for most real estate investors is slim. If you are working off of limited cash, you likely won’t get approved. This is because traditional banks have strict requirements for down payments on loans for investment properties: typically for 20% or higher. If your bank won’t approve you, don’t worry. There are still plenty of other options to consider.

#2. Hard Money Loan

Hard money loans are most real estate investors’ go-to resource when it comes to funding a flip. Hard money lenders are usually more friendly to investors than traditional banks, and they have the experience to guide you through the process, unlike traditional banks who specialize in traditional homeownership. 

Hard money lenders can potentially be more flexible when it comes to the terms of your loan for investment property. They may not have the credit score or down payment requirements, and they could be willing to lend you money on the sheer strength of your investment property and plan. They will also offer a faster solution to getting a hold of cash than traditional banks, though the interest rates are typically higher. However, if you can pay off the loan quickly after you flip the house, you won’t pay interest for very long. If you need a hard money lender, learn more here.

Want to Find Your First or Next House to Flip?

#3. Home Equity

If a traditional mortgage or hard money loan for investment property is out of the question, and you already own a home, you might consider tapping into home equity to fund a house flip. This is a task your bank can typically help you with, and it can come in three different forms. 

You can refinance your mortgage for a higher amount and claim the difference in cash, take out a line of credit backed by home equity, or take out a second mortgage on your home. Talk to a professional financial advisor before considering these options to learn which would be the best for you, and make sure you understand the rules regarding these different financing methods.

#4. Private Money Loan

A private money loan is similar to a hard money loan, except that it may come from any individual. While hard money lenders are typically certified individuals or companies, a private lender could be anyone with extra cash, including people you know, such as family or friends. 

For this reason, private money lenders could potentially be more flexible than hard money lenders when it comes to getting property investment loans. If you choose this option to fund a house to flip, make sure you have an attorney write up a legally binding contract and understand all of the terms of the property investment loan.

#5. Crowdfunding

Only have a little bit of cash but want to find houses to flip? Crowdfunding is a solution where you can contribute a portion of the funds needed to pull off an investment property flip in exchange for a portion of the returns. This will require you to invest equally in a house to flip with other investors. You’ll need some cash to get started (or possibly a smaller property investment loan), but it will be much more financially feasible than funding a house to flip on your own.

#6. Seller Financing

Seller financing is when a seller becomes the bank or private lender, and allows a buyer or investor to take possession of the investment property on the agreement to make regular payments on principal and interest. This can be a viable option when a seller is looking for a passive investment opportunity and doesn’t need the cash upfront. 

Keep in mind, this type of arrangement could be difficult to come across, and it can be messy if you don’t have a good contract in place. If you default on your payments, like a bank, the seller will repossess the property. Make sure that if you choose this option for receiving a loan for an investment property, you know exactly what kind of an agreement you’re getting into.

#7. Partner Up With Other Investors

Are funding options not working out for you? Maybe you don’t need any cash at all to start investing in houses to flip. If you have other skills you can bring to a team of real estate investors, they may consider sharing a percentage of profits with you without requiring any money down. Desirable skills could include home renovation, marketing, and real estate business experience, among others. This might not be the easiest situation to come by, but with some networking, you could find yourself houses to flip without investing anything but your time, energy, and expertise.

#8. Wholesaling

While wholesaling property isn’t a traditional way to flip the house, it could be a better route if you don’t have cash on hand, and you’re out of property investment loan options. In this case, you’d be getting homes under contract, then selling the rights to the contract at a higher price. Ultimately, you’ll make money by flipping the contract and charging a wholesale fee without having to invest a dime.

This can be a tricky process, and you’ll want to use the help of a realtor or attorney to draft a contract that includes protections for you. Be sure to include a contingency that states you can back out of the contract if you do not find a buyer.

#9. Mobile Homes

Finding houses to flip doesn’t mean you’re limited to traditional homes. Mobile homes can prove to be a lucrative opportunity for flippers who have less cash to invest. Some mobile homes can be purchased for only a few thousand dollars, and with a little TLC and some repairs, they can be flipped for quite a profit. 

#10. Bird Dogging 

While bird-dogging isn’t a traditional house flip by any means, it can still be loosely interpreted as house flipping, and it can be a great way to break into real estate to raise money for other investment ventures. 

As a bird dog, you must find buyer leads for sellers, and typically you’ll receive either a flat fee for providing leads, or you’ll receive a referral commission if a deal closes. One thing to keep in mind is that in some places, receiving referral fees is illegal if you do not have a real estate license. So, if you plan to become a bird dog, be sure to check your local laws or factor in the time it will take to obtain your real estate license.

The Bottom Line

Investing in houses to flip doesn’t have to be reserved for individuals with lots of cash on hand. Even if you don’t qualify for traditional financing, there are plenty of creative ways to secure loans for investment properties.

Need a hard money, private money, or crowdfunding solution to finance a house to flip? Check out our options for property investment loans here to obtain funding from lenders competing for your business. No credit check is required. Just answer a few simple questions and instantly get connected with your next loan for investment property. 

The post 10 Ways To Flip Houses With No Money appeared first on Connected Investors Blog.



* This article was originally published here

What You Should Know About Using Hard Money Lenders in Las Vegas

Hard money is a term that describes borrowing without going through the traditional lenders to purchase real estate using the property as collateral along with other factors to approve the loan. When borrowers either lack time to go through the conventional process or are unable to attain lender approval, hard money lenders offer an alternative. 

Real estate investments can be highly lucrative when done right. Purchased at the right price and every step and figure calculated, from acquisition to closing when you sell the rehabbed property. Hard money loans are well-suited to those who are flipping real estate. Being an experienced flipper may lend you an advantage in gaining approval of a hard money loan. Otherwise, partnering with a professional investor can lend you credibility with a hard money lender. While borrowers can use them to finance the purchase of a primary residence, it would be highly advisable to acquire a new loan as quickly as possible. 

We will explore the basics you should know about using hard money lenders in Las Vegas.

Ratios

The loan-to-value (LTV) ratio is typically low with hard money lenders in Las Vegas, with a maximum ranging somewhere near 50 to 70 percent LTV. The loan amount divided by the property’s value determines the ratio and lets the lender know if the loan falls within the desired range. These ratios ensure their ability to avoid taking any loss on loans. Some of these lenders will assess the after repair value and lend based on that value.

Assets Needed

Hard money loans are asset-based, for the most part. Investors need to understand that the property’s value is relevant to hard money lenders in Las Vegas. Your credit history matters little because these lenders can benefit by earning high profits on interest from borrowers with a poor credit history or for the convenience of fast financing.

Terms

Borrowers who search for short-term loans of no longer than 12 months have the option of using hard money lenders in Las Vegas. Some of these lenders may also be willing to finance the rehab costs. These loans may be funded by a private individual or by an investment fund. With down payments of 10, 20, or even 30 percent, you will pay more for these loans because hard money lenders recognize that borrowers frequently have bad credit and few other options.

Costs

You pay higher interest for using hard money lenders in Las Vegas. Rates are generally found at somewhere between 8 and 12 percent because these loans are considered high-risk loans. Other fees included with these loans carry origination fees charged in points, Each point is one percent of the loan value, and for hard money, loans can be as high as 8 points. There will likely also be expenses for appraisals, processing documents, and builder’s risk insurance is likely to be required.

Penalties 

Prepayment penalties charged when paid off for a loan before the agreed-upon terms are not uncommon when using hard money lenders in Las Vegas. These loans are usually structured so that your payments go towards the interest before you even begin to pay down the principal as the loan draws nearer to the end. Hard money lenders take risks; however, their penalty for failed loans is acquiring the property and selling it.

At RjRebel Real Estate Investments LLC, we understand all there is to know about using hard money lenders in Las Vegas. Our professionals will help you to assess the best path for your financing needs. RjRebel Real Estate Investments LLC will answer your questions and listen to any concerns with absolutely no obligation. RjRebel Real Estate Investments LLC has inventory available right now for Las Vegas investors like you! Call RjRebel Real Estate Investments LLC at (702) 572-6293 or send us a message today!



* This article was originally published here

June 4, 2021

467: #1 NYT Bestselling Author Adam Grant on the Need to “Think Again”


Everyone wants to be right all the time. We have so many preconceived notions running through our heads at all times, and we always think that we’re the ones standing on the right side of history. What if that train of thought was secretly pushing you to failure, or even death? Adam Grant argues this point in his book Think Again.

Adam hypothesizes that the main reason so many businesses, relationships, and experiments fail is because those in them tend to be locked in on one view. How many times have you been in a fight with your partner where you realize you maybe wrong, but also realize it would be worse to back down from your original stance?

This is how businesses like Blockbuster and Blackberry slowly faded away while the likes of Apple and Microsoft flourished. Adam talks through some of the best (and worst) moments in business history when companies thought they were too big to fall. The same goes for political candidates, social movements, and almost any other type of human-to-human interaction. The one way you can be sure you’re coming out with the right conclusion? Think like a scientist! 

In This Episode We Cover:

  • The preacher, prosecutor, and politician mindsets 
  • Valuing humility over pride and stopping your ideas from becoming your identity 
  • How ego, image, and regret play into the way we act
  • Blackberry vs Apple and how Steve Jobs made the right decision 
  • Why you should give people FEWER reasons to back up a proposal
  • Why “super forecasters” will never let a bias persuade them
  • And So Much More!

Links from the Show

Click here to check the full show notes: https://www.biggerpockets.com/show467




* This article was originally published here

June 3, 2021

474: How this Busy Mom of Three Bought $75M of Real Estate w/ Pilli Yarusi


Letting go of something successful isn’t easy, but what if you know it’s costing you your dreams? Today we talk to mother, real estate agent, and massive multifamily investor, Pili Yarusi, about doing what it takes to stay focused, engaged, and on top of your life.

Pili moved out to New York from Hawaii with dreams of becoming a star in theater but ended up working as a bartender. Lucky for her, bartending is where she met her husband and future business partner. Together, they started flipping houses, which taught her not only to systematize investments but also to use her creativity in an efficient way. She and her husband later expanded into wholesaling.

Pili knew something was missing and she wanted to focus more on growing a multifamily portfolio. With help from some mentors, she realized that the main thing holding her back was her current (and very successful) flipping and wholesaling business. She closed both businesses, got herself systematized, and went head first into multifamily.

Now this homeschool teacher/mom is sitting on $75,000,000 in real estate, totaling in at 850 units. No small number by ANY means! She gives some incredible advice on what new investors need to do before they can reach their goals of owning big portfolios.

In This Episode We Cover:

  • Limiting your creativity (in a good way) when doing flips and rehabs
  • The 4-3-2-1 principle and waking up with A.L.O.H.A
  • Identifying as the person you want to become, and letting go of less useful identities
  • The right (and the wrong) way to train employees and build a team
  • 506b vs 506c syndications, plus what to know if you want to start one
  • And SO much more!

Links from the Show

 Check the full show notes here: https://www.biggerpockets.com/show474



* This article was originally published here

June 2, 2021

468: You Asked, Brandon and David Answered: Real Estate Q&A (Part 1)


Last time we did a live Q&A, fans from all over came on to ask questions to Brandon and David. Now we’re back, answering the questions that BiggerPockets Real Estate Podcast fans have on their minds. We’ll go over a handful of questions, all from different investors in different parts of their real estate journey. Questions include:

  • How can investors offload their unwanted properties to charities?
  • How do I stop analysis paralysis even after so much research?
  • Is it a good idea to buy in an area with a falling population?
  • What metrics should I look for when scaling my portfolio?
  • What’s the best niche to build wealth fastest?
  • Plus other commonly asked questions

Thanks again to our guests Nicole, Michael, Ryan, Owen, and Emily for throwing their great questions at Brandon and David!

In This Episode We Cover:

  • The biggest regret that most real estate investors have
  • Scaling to bigger and better deals (with higher unit counts)
  • Finding a mentor who can push you to accomplish BIG deals
  • Using other people’s money to build your real estate portfolio
  • The best niches for newbie investors to start out in
  • And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/show468



* This article was originally published here

May 31, 2021

Pros and Cons of Rent to Own Housing In Las Vegas

Home Ownership Trends Are Shifting… Keep Reading To Find Out How They Might Make Owning A Home In Las Vegas Even Easier…

Credit-score-based mortgages… they were once the primary way of buying a house… but these traditional methods of purchasing a home are becoming less common than in decades past. The American Dream is shifting and the concept of home ownership (while still strong) is evolving…

As banks become tighter with their loan approval process, and as Americans are still digging out of the recession (and possibly any credit problems they may have fell into during the recession), many are turning to alternative means of purchasing a home

… perhaps because they don’t have the credit, maybe because they don’t trust banks anymore, or even because they are learning that there are other ways to buy.

Renting apartments and houses has increased dramatically in recent years… and renting-to-own a house (or Lease Option as many people call it) has become a popular way for families to buy a local Las Vegas NV house directly from a seller (after a rental period that usually lasts 12-24 months), without the stringent qualification process offered by banks.

There are many pros and cons of rent to own housing in Las Vegas NV, which we will outline in this article.

Remember to read each detail of any contract that you sign, and consult with a financial advisor or rent-to-own expert if you have any questions, or if any part of the process is confusing to you.

Pros of Rent to Own Housing in Las Vegas NV —  Why It Can Be A Better Option

Easier Qualification

The largest hurdle to home ownership is usually qualifying for a loan for the house.

Lenders have become more and more stringent with income and asset requirements to approve a loan since the recession, and with the current state of the economy, many Americans just cannot meet these unrealistic expectations. In a rent-to-own situation, the seller can determine the guidelines of approving the contract, and is often much more reasonable than traditional banks.

And this means that usually there’s a much lower upfront payment to get into the house… and you don’t have to go through the complex process of qualifying for a bank loan.

Time to Improve Your Credit

As you’re renting to own a home, you have an opportunity (usually 1-5 years) to rebuild your credit rating so you can get a home loan to buy that house at the end of the rent to own / lease option agreement.

While working on your credit, you’ll have the opportunity to live in your future home, and when the term has ended, you’ll have saved both a down payment and hopefully increased your credit rating to get a traditional mortgage from a bank.

Cons of Rent to Own Housing – Some Drawbacks

Rent Can be More Costly

In a rent-to-own situation, including here in Las Vegas and all around NV, the seller can charge more for monthly rental since it comes with the option to purchase the house. If a buyer is unable to purchase the home at the end of the term, they will have spent more to live in a home without the benefit of purchasing it.

So you need to be sure that you’re serious about potentially purchasing this house at the end of the rent to own agreement… otherwise you’d be better off just renting a house through the normal rental channels.

Lease Cancellation

Buyers must beware the risks involved with lease cancellation, eviction, and other factors when considering a rent-to-own home. If a buyer is late on payments or breaks the lease in any way, the option to purchase the home may be lost, and they will have forfeited all fees and additional rent they’ve paid for the ability to purchase at the end of the term.

So same goes here as in the first drawback… if you’re wanting to rent to own the house… be serious about it and use this as an opportunity to improve your credit and earn your way into a great house you’d love to own.

For many Las Vegas NV residents who can’t get a traditional bank loan to buy a house, the Pros and Cons of Rent to Own Housing In Las Vegas are clear cut.

If you don’t have the credit or don’t have a huge down payment… but want to experience the feeling of “ownership” while you work on purchasing that house… looking for great rent to own houses in Las Vegas may be the preferable choice.

If you’re not fully committed to improving your financial situation, your credit, etc… doing a rent to own may not be the right fit.

Rent to own is an attractive option for many Americans. By knowing what you’re getting into, you have a prime opportunity to buy your dream home without meeting the often unrealistic standards set by traditional mortgage lenders.

Have Questions On How Our Local Rent To Own Program Works?

If you have questions about the rent to own / lease option process works… we’re here for ya!

Just click the link below to see our available properties… or connect with us by calling us at (702) 572-6293 or through our contact page on this website.

Have Questions? Call us today at (702) 572-6293 or shoot us an email here <<

Or, See our available Las Vegas area rent to own houses here <<



* This article was originally published here

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